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An update to Davidoff Cool Water, new creations and expanded geographic expansion are in the works.
May 3, 2023
By: Christine Esposito
Editor-in-Chief
Coty Inc. has renewed its license agreement with Davidoff, extending their long-running partnership beyond 20 years. The renewal of this iconic license paves the way to update the brand's leading fragrance, Davidoff Cool Water, as well as the creation of new innovations. The brand strategy will include a premiumized offer and echo the growth of Davidoff’s portfolio of projects. The extended partnership provides a strong foundation for further geographic expansion, cementing Davidoff'...
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